The wait is over! Following its successful global debut, the HUAWEI Pura 90s Series and the all-new HUAWEI FreeClip 2 S have officially arrived in Malaysia, bringing the latest innovations in smartphone photography, intelligent AI features, stylish design, and immersive audio to Malaysian consumers.
Designed to elevate the way users capture memories, stay connected, and enjoy entertainment, Huawei’s newest lineup combines powerful hardware with smart software to deliver an exceptional everyday experience. Whether you’re an avid mobile photographer, a content creator, or simply looking for a premium flagship device, the HUAWEI Pura 90s Series is built to impress from every angle.
Capture Every Moment with Flagship Camera Innovation
Photography takes centre stage with the HUAWEI Pura 90s Series, which introduces advanced imaging technologies that perform brilliantly across various shooting scenarios.
Leading the lineup is the HUAWEI Pura 90s Pro Max, equipped with the industry’s leading 200MP Ultra Large Sensor Telephoto Camera. Featuring a large 1/1.28-inch RYYB sensor, 4x optical zoom, Optical Image Stabilisation (OIS), and 20x HEX Telephoto Video, users can capture distant subjects with incredible clarity while maintaining outstanding image quality. Complementing this powerful telephoto system is the Ultra Lighting HDR Camera, capable of delivering up to 16EV dynamic range for richer details in both bright highlights and dark shadows.
Meanwhile, the HUAWEI Pura 90s Pro is designed for users who enjoy creative close-up photography. It features an Ultra Lighting Macro Telephoto Camera with a minimum focusing distance of just 5cm, allowing intricate details to be captured effortlessly. Paired with its 50MP Ultra Lighting Main Camera, users can enjoy stunning macro shots and crisp everyday photography.
Intelligent AI Features Make Photography Even Smarter
Beyond its impressive camera hardware, the HUAWEI Pura 90s Series introduces a suite of intelligent AI-powered photography features designed to make every shot look its best.
AI Composition helps users create better-balanced and more visually appealing photos by automatically improving framing. AI De-Glare effectively removes unwanted reflections from glass surfaces, making travel and indoor photography much easier.
Editing photos has also become more convenient with AI Move and AI Remove, allowing users to reposition, resize, or completely remove unwanted subjects from an image with just a few simple taps.
For group photos, AI Best Expression intelligently selects the best facial expressions from multiple frames, ensuring everyone looks their best in a single final image.
Rounding out the photography experience is Huawei’s 2nd Generation True-to-Colour Camera, which delivers more natural, vibrant, and accurate colours for photos that closely resemble what the human eye sees.
Seamless Software Experience with Smarter Connectivity
The HUAWEI Pura 90s Series isn’t just about powerful cameras—it also delivers a smooth and intelligent software experience.
Running on EMUI 16 based on Android 16, the latest flagship offers improved connectivity, smoother multitasking, and a more intuitive user experience across everyday activities such as calling, browsing, messaging, and content sharing.
Huawei also continues to enhance cross-device compatibility through the Petal InterConnect App, enabling seamless file transfers between Huawei smartphones and iOS devices. Sharing photos, videos, and important documents across different operating systems is now quicker and more effortless than ever.
Supporting the overall smart ecosystem are the Celia AI Assistant and the HUAWEI AppGallery, giving users access to smarter interactions, enhanced productivity tools, and a growing library of applications for work and entertainment.
Premium Design Meets Powerful Performance
In addition to its advanced technology, the HUAWEI Pura 90s Series showcases Huawei’s signature premium design philosophy.
The HUAWEI Pura 90s Pro Max is available in four elegant finishes:
- Orange Ocean
- Blaze Purple
- Blush Gold
- Graphite Black
Among them, the stunning Orange Ocean edition introduces the industry’s first Dual-Tone Gradient Mid-Frame, giving the device a distinctive premium appearance.
The HUAWEI Pura 90s Pro is offered in four equally stylish colours:
- Guava Soda
- Orange Soda
- Mulberry Black
- Coconut White
Powering both smartphones is a large 6000mAh battery, ensuring users stay productive and entertained throughout the day.
Charging performance is equally impressive. The HUAWEI Pura 90s Pro Max supports 100W wired and 80W wireless HUAWEI SuperCharge, while the HUAWEI Pura 90s Pro supports 66W wired and 50W wireless charging for fast and convenient power-ups.
For added durability, the HUAWEI Pura 90s Pro Max also features Anti-Reflection Scratch-Resistant Kunlun Glass, providing enhanced protection against scratches while reducing unwanted screen glare for a more comfortable viewing experience.
Celebrate Malaysia’s Beauty with the Pura Trip Photography Campaign
To mark the arrival of the HUAWEI Pura 90s Series in Malaysia, Huawei has also launched the exciting Pura Trip Photography Campaign.
The campaign was officially officiated by Yang Berhormat Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture (MOTAC), together with En. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia.
Running from now until 16 August 2026, the campaign encourages Malaysians to showcase the country’s breathtaking destinations through their own “Discover Truly Malaysia” moments captured using the HUAWEI Pura 90 Series.
Participating is simple. Users only need to:
- Share their favourite Malaysia travel photos on Instagram.
- Follow and tag @huaweimobilemy.
- Include the hashtags #PuraTripMY, #HUAWEIXMAGEMY2026, and #HUAWEIXMAGE.
Lucky participants will stand a chance to win a brand-new HUAWEI Pura 90 Series smartphone.
Availability, Pricing and Exclusive Launch Rewards
The HUAWEI Pura 90s Series will officially be available from 24 July onwards, with prices starting from RM3,699 after rebate.
Customers can purchase the devices through HUAWEI Experience Stores, the HUAWEI Official Website, the HUAWEI Official Store on Shopee, the HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop.
As part of the launch celebration, buyers can enjoy free gifts worth up to RM3,076, including:
- A limited voucher worth up to RM400.
- A mystery gift worth RM999.
- The HUAWEI Pura 90s Series Premium Service package worth RM1,677.
The Premium Service package includes:
- 1-Year 1-Time Accidental Damage Cover.
- 1-Year Unlimited Free Battery Replacement.
- 1-Year Free APAC & MEA Warranty.
- 2-Years 4-Times Free Screen Protector Replacement.
- Exclusive 1-on-1 VIP Service.
Adding even more value, Huawei has partnered with Malaysia Airlines to offer HUAWEI Pura 90s Series users a 10% discount on selected flights, giving customers extra travel benefits together with their new smartphone purchase.
Customers can also enjoy 10% savings via SPayLater, capped at RM200 with a minimum spend of RM2,000, making it even easier to upgrade to Huawei’s latest flagship.
HUAWEI FreeClip 2 S Delivers Comfort with Premium Open-Ear Audio
Completing Huawei’s latest product lineup is the stylish HUAWEI FreeClip 2 S, designed to combine fashionable aesthetics with everyday practicality.
Inspired by Huawei’s signature Luminous Aesthetics, the earbuds are available in elegant Deepsea Blue and Space Silver, featuring a premium metallic finish that complements any style.
The newly refined Luminous Charging Case and upgraded Airy C-Bridge design provide enhanced comfort for all-day wear. Thanks to its innovative open-ear design, users can continue enjoying music, calls, and podcasts while remaining aware of their surroundings, delivering comfort and safety without compromising audio quality.
Priced at RM899, the HUAWEI FreeClip 2 S is now available through all HUAWEI Experience Stores, the HUAWEI Official Website, the HUAWEI Official Store on Shopee, the HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop.
Customers purchasing the earbuds will also receive free gifts worth up to RM318, including a 1-year Loss Care Service and a 1-year APAC Warranty, providing additional peace of mind.
Find Out More
To learn more about the HUAWEI Pura 90s Series, HUAWEI FreeClip 2 S, the latest launch promotions, and Huawei’s newest innovations, visit the HUAWEI Official Website. You can also stay updated by following the Huawei’s Official Facebook Page and Instagram for the latest news, exclusive offers, and upcoming campaigns.