t’s time to capture life’s biggest moments like never before. Huawei has officially unveiled its latest lineup during the Flagship Product Global Launch Event in Malaysia, introducing the HUAWEI Pura 90s Series, HUAWEI FreeClip 2 S, and HUAWEI MatePad Air. Guided by the inspiring theme “Now is Your Moment,” these exciting new devices combine cutting-edge innovation, intelligent AI features, premium design, and powerful performance to help users create, connect, work, and enjoy every moment with confidence.
Whether you’re a photography enthusiast, a creative professional, a student, or someone who simply enjoys premium technology, Huawei’s newest ecosystem is designed to elevate your everyday experience.
Capture Every Story with the HUAWEI Pura 90s Series
Stealing the spotlight is the brand-new HUAWEI Pura 90s Series, featuring two impressive models: the HUAWEI Pura 90s Pro Max and the HUAWEI Pura 90s Pro. Both smartphones are built to transform mobile photography while delivering stylish aesthetics and smarter AI experiences.
Mobile Photography Reaches a Whole New Level
Photography lovers will have plenty to get excited about.
The HUAWEI Pura 90s Pro Max introduces an industry-leading 200MP Ultra Large Sensor Telephoto Camera, equipped with a massive 1/1.28-inch RYYB sensor, 4x optical zoom, Optical Image Stabilisation (OIS), and an impressive 20x HEX Telephoto Video capability. Whether you’re seated far from the concert stage, cheering from the stadium stands, or capturing breathtaking landscapes, the camera delivers remarkable detail from impressive distances.
Complementing this powerful telephoto system is the Ultra Lighting HDR Camera, ensuring brighter images, enhanced dynamic range, and richer details even in challenging lighting situations.
Meanwhile, the HUAWEI Pura 90s Pro shines with its Ultra Lighting Macro Telephoto Camera, allowing users to focus as close as 5cm for incredibly detailed macro shots. Combined with its Ultra Lighting Main Camera, everyday photography becomes more vibrant, creative, and expressive.
Smarter Photography Powered by AI
Huawei isn’t just improving camera hardware—it is making photography smarter than ever.
The HUAWEI Pura 90s Series comes packed with intelligent AI features designed to help users capture professional-looking photos effortlessly.
Need help framing the perfect shot? AI Composition automatically recognizes your surroundings and offers smart composition guidance to produce balanced, visually appealing images.
Taking photos through windows? AI De-Glare intelligently removes distracting reflections, making travel photography, aquarium visits, museum trips, and city skyline shots much clearer.
Editing photos becomes incredibly simple with AI Move, allowing users to reposition subjects directly within the Gallery. If unwanted people or objects appear in your photo, AI Remove can seamlessly erase distractions while naturally reconstructing the background.
Group selfies also receive an upgrade with AI Best Expression, which intelligently selects the best facial expressions from multiple frames to create the perfect group photo—no more closed eyes or awkward smiles.
Adding to the overall photography experience is Huawei’s 2nd Generation True-to-Colour Camera, delivering natural colours and accurate tones across various lighting conditions, ensuring every memory looks just as beautiful as it did in real life.
Reliable Connectivity Wherever Life Takes You
Today’s smartphone needs to keep up with an increasingly connected lifestyle, and the HUAWEI Pura 90s Series is designed exactly for that.
Whether you’re working in busy city centres, travelling across the country, attending large-scale events, or exploring more remote locations, users can enjoy smoother connectivity for calls, browsing, streaming, gaming, and content sharing.
Built to support evolving mobile network demands, the new smartphones provide faster, more stable, and responsive connections so users can stay productive and entertained wherever they go.
Experience the Next Generation with EMUI 16
Powering the new smartphones is EMUI 16, Huawei’s latest operating system based on Android 16, succeeding EMUI 15.
EMUI 16 introduces a more connected, flexible, and intuitive user experience, making everyday interactions smoother across multiple scenarios.
The upgraded software is complemented by the intelligent Celia AI Assistant, capable of helping users complete daily tasks through natural voice commands. From setting reminders to answering questions and managing schedules, Celia makes everyday life more convenient.
Users also benefit from the growing HUAWEI AppGallery, offering secure access to a wide range of popular apps and essential services while maintaining Huawei’s commitment to privacy and security.
Stylish Design Meets Long-Lasting Performance
Huawei continues to combine beauty with durability.
The HUAWEI Pura 90s Pro Max arrives in four stunning colours:
- Orange Ocean
- Blaze Purple
- Blush Gold
- Graphite Black
The standout Orange Ocean edition introduces the industry’s first Dual-Tone Gradient Mid-Frame, creating a premium look that catches attention from every angle.
Meanwhile, the HUAWEI Pura 90s Pro embraces a fun, holiday-inspired colour collection featuring:
- Guava Soda
- Orange Soda
- Mulberry Black
- Coconut White
Performance is equally impressive. Both smartphones are equipped with a massive 6000mAh battery, giving users the confidence to power through work, entertainment, photography, and gaming throughout the day.
Charging is equally fast. The HUAWEI Pura 90s Pro Max supports 100W Wired SuperCharge, while the HUAWEI Pura 90s Pro features 66W Wired SuperCharge, allowing users to spend less time charging and more time doing what they love.
Durability also receives a significant boost with the HUAWEI Pura 90s Pro Max, thanks to its Anti-Reflection and Scratch-Resistant Kunlun Glass, offering enhanced protection while reducing screen glare during outdoor use.
Pre-Order the HUAWEI Pura 90s Series Today
The HUAWEI Pura 90s Series is now available for pre-order starting from RM3,699 after rebate through all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop.
Early customers can also enjoy free gifts worth up to RM3,076, including:
- Limited voucher worth up to RM400
- Mystery gift worth RM999
- HUAWEI Pura 90s Series Premium Service package worth RM1,677
The Premium Service package includes:
- 1-Year 1-Time Accidental Damage Protection
- 1-Year Unlimited Free Battery Replacement
- 1-Year Free APAC & MEA Warranty
- 2 Years with 4 Free Screen Protector Replacements
- Exclusive 1-on-1 VIP Service
Listen in Comfort with the HUAWEI FreeClip 2 S
Huawei also introduced the stylish new HUAWEI FreeClip 2 S, designed for users who want premium sound without sacrificing comfort or awareness of their surroundings.
Inspired by Huawei’s signature Luminous Aesthetics, the earbuds feature elegant metallic finishes in Deepsea Blue and Space Silver.
The beautifully refined Luminous Charging Case and improved Airy C-Bridge design provide a secure, lightweight fit for extended daily wear.
Its open-ear design lets users enjoy music, podcasts, and calls while staying aware of nearby traffic, conversations, or announcements—perfect for commuting, exercising, or working.
The HUAWEI FreeClip 2 S is available now for RM899 through all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop.
Customers will also receive free gifts worth up to RM318, including:
- 1-Year Loss Care Service
- 1-Year APAC Warranty
Work Smarter with the HUAWEI MatePad Air
For users seeking productivity on the go, the HUAWEI MatePad Air delivers an outstanding balance between portability and performance.
Featuring an ultra-slim 5.3mm profile, the tablet is lightweight enough to carry anywhere while remaining powerful enough for work, creativity, and entertainment.
Its Ultra-clear OLED PaperMatte Display offers vibrant colours and exceptional clarity while reducing glare for a more comfortable viewing experience.
Combined with PC-level productivity features and integrated AI capabilities, the HUAWEI MatePad Air helps users multitask efficiently, create content with ease, brainstorm ideas, and stay productive wherever inspiration strikes.
Make This Your Moment
Huawei’s latest product lineup showcases how technology can seamlessly blend innovation, creativity, and everyday practicality. From the camera-focused HUAWEI Pura 90s Series, to the comfortable HUAWEI FreeClip 2 S, and the productivity-driven HUAWEI MatePad Air, every device is designed to help users unlock new possibilities and make every moment count.
For the latest updates, product information, promotions, and availability, visit the HUAWEI Official Website, or follow the HUAWEI Official Facebook Page and Instagram for more exciting news and exclusive offers.