Redefining Smartphone Elegance and Photography, All in One Powerful Package
After a dazzling international debut in Dubai, the much-anticipated HUAWEI Pura 80 Series has officially arrived in Malaysia—ushering in a new era of smartphone imaging and luxurious style. Featuring two stellar models—the HUAWEI Pura 80 Pro and the HUAWEI Pura 80 Ultra—this new lineup combines revolutionary camera innovation, stunning aesthetics, and cutting-edge performance, crafted for those who want more from their smartphones.
Whether you’re a photography enthusiast, a fashion-forward tech lover, or someone who craves intelligent design in every swipe, the Pura 80 Series offers a next-level experience unlike anything seen before.
A New Visual Icon: Design Meets Distinction
With a bold departure from conventional smartphone design, the Pura 80 Series introduces the Dazzling Forward Symbol, a striking design motif symbolizing the brand’s visionary spirit. In particular, the Pura 80 Ultra in Prestige Gold and Golden Black exudes opulence with radiant sunburst effects, while the Pura 80 Pro impresses in Glazed Red, Glazed White, and Glazed Black, each shade finished with a silky, light-catching sheen that commands attention.
Next-Gen Imaging: See the Night Like Never Before
Photography takes center stage with HUAWEI’s latest marvels. The Pura 80 Ultra is the world’s first smartphone equipped with a Switchable Dual Telephoto Camera system. This innovative camera combines a 3.7x medium telephoto lens and a 9.4x periscope-style super telephoto lens—both integrated with a massive 1/1.28-inch sensor—for stunning clarity across varying focal lengths. Whether you’re snapping a distant skyline or capturing a close-up portrait in candlelight, the result is consistently sharp, detailed, and rich in color and depth.
Even in low-light conditions, this powerhouse delivers. The Ultra’s 50MP 1-inch Ultra Lighting HDR Camera boasts an industry-leading dynamic range of 16EV—just shy of professional cinema cameras. Paired with a variable aperture (F1.6 to F4.0) and HUAWEI’s Triple Light Enhancement Technology, it captures video and images that balance brightness and shadow with cinematic precision. From fireworks in the dark to backlit portraits, every frame is a masterpiece.
Precision at Every Zoom: Macro to 100x Digital
Meanwhile, the Pura 80 Pro packs its own photographic punch with a 1-inch Ultra Lighting Camera and Ultra Lighting Macro Telephoto Camera. Equipped with a wide F2.1 aperture, this lens captures up to 40% more light than standard setups, delivering razor-sharp shots from dusk to dawn. Its zoom capability ranges from 4x optical to an astonishing 100x digital zoom, and with a 5cm close-focus distance, it excels at macro photography—perfect for snapping the dew on a morning leaf or the textures of fine fabric.
The Ultra Chroma Camera further enhances color accuracy, reproducing hues with remarkable fidelity even in complex lighting environments, ensuring lifelike skin tones and vibrant landscapes.
Intelligence Built-In: Smart Features for Seamless Living
Beyond its photographic prowess, the Pura 80 Series introduces intelligent tools that elevate daily usability. The AI Smart Control Button allows for custom quick-access actions—be it launching the camera, activating the flashlight, or scanning with the AI lens. With built-in fingerprint recognition, security is always at your fingertips. And thanks to AI Noise Cancellation, your voice remains crystal clear during calls, no matter where you are.
Brilliance in Every Pixel: Ultra-Bright Display and Powerhouse Battery
Experience visuals in stunning detail on the HUAWEI X-True Display™, which delivers ultra-bright peak illumination at 3000 nits and a dynamic 120Hz refresh rate—ensuring smooth, clear visibility even under direct sunlight. Beneath this dazzling screen lies a massive 5170mAh battery, supported by 100W wired and 80W wireless HUAWEI SuperCharge technologies for lightning-fast refueling.
Durability doesn’t take a back seat either. The HUAWEI Pura 80 Ultra is armored with 2nd-Gen Crystal Armor Kunlun Glass, making it 16 times more scratch-resistant and 25 times more drop-resistant than previous versions. Meanwhile, the Pura 80 Pro features a 20x tougher glass to withstand the rigors of everyday use while maintaining its sleek appeal.
Smooth Ecosystem Experience with AppGallery & Exclusive Launch Perks
Running on the intuitive AppGallery, users can explore a world of popular and essential apps, all optimized for security and seamless performance. And to celebrate the launch, HUAWEI is rolling out an exciting 2025 Sales Start Campaign from 2 August to 31 December 2025.
Early buyers stand a chance to walk away with exclusive rewards worth up to RM2,978—including the HUAWEI FreeBuds Pro 4 and a 1-year HUAWEI Care+ plan. Gifts are available on a first-come, first-served basis at HUAWEI Experience Stores and official online platforms including Shopee, Lazada, and TikTok Shop.
Now Open for Pre-Orders—Don’t Miss Out!
The HUAWEI Pura 80 Series is now available for pre-order across all official channels, starting from RM4,599. With its marriage of sophisticated design, industry-defining photography, and intelligent features, this is more than a smartphone—it’s a lifestyle statement.
Ready to elevate your mobile experience? Visit the HUAWEI Official Website, follow them on Facebook or Instagram, and be among the first in Malaysia to step into the future of mobile excellence.